WITHERS & CO
GRAPHIC DESIGN & ILLUSTRATION → PACKAGING, MERCHANDISE AND PATTERN DESIGN
A summer merchandise PR pack with a Swiftie flavour.
We know this summer is ALL about Tay-Tay, so my clever clients came up with the idea of the Cruel/Cool themed Summer kit - Taylor with a Karate Kid twist, and what a dream project to illustrate and create this dreamy and nostalgic look and feel.
Pictured here is the box that all the swag came in, and the hand drawn brand pattern featuring all the goodies.
The brand pattern and colour theme was then taken and applied to a full kit, including a bucket hat, bum bag, speaker, lip balm, sunglasses, and - of course, the accessory of the moment - jibbitz.
